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Natural Colorants · E163

Purple Sweet Potato Color

Purple sweet potato anthocyanins with a true violet-red shade and better heat stability than most anthocyanins.

Purple Sweet Potato Color
Reference shade#7B2D5E
Shade scale: water-solution color from low to high concentration
  • Powder
  • Liquid

Overview

Anthocyanins extracted from the purple tuberous roots of sweet potato, mainly cyanidin and peonidin acylated glycosides. It offers a true violet-red shade with better heat and light stability than most anthocyanins, popular in confectionery, bakery and beverages.

Stability Profile

pH Stability
pH2–7
Heat Resistance
≤100°C
Light Stability
Excellent
Water Solubility
Excellent

Technical Specifications

Source
Purple sweet potato (Ipomoea batatas)
Color Family
Natural Red
Available Forms
Powder / Liquid
Additive Code
E163
Main Constituents
Acylated cyanidin & peonidin anthocyanins
Quality Standard
GB1886.244-2016
Color Value
E20–E80
Shelf Life
24 months
Packaging
Powder: 1 kg / 5 kg bags; liquid: 5 kg drums
Storage
Sealed, cool and dry place, away from light
Compliance
  • EU
  • GB

Typical Applications

Permitted Applications (GB 2760)

Frozen desserts (except edible ice), confectionery, cake decoration, fruit & vegetable juice beverages, compounded liquors.

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Need a customized shade or dosage advice?

Our application lab can match your target color, run stability trials in your base and recommend the right form and dosage.